| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Site Promotion |
|
|
 |
How To Use Banner Ads Effectively
It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them. So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks. This of course led most users to like banners even less! Does this mean that banner ads are useless? No, not at all! There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site. This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it! You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming. Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it: 1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner. 2 - Upload a blank page with the text link on it to your website and view it in your web browser. 3 - Press the "Print Screen" button (Prt Scr). 4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link. 5 - Click "File", and then "Save As". Save the image as a JPEG. 6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link! About The Author Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Top 10 Tips to Make Your Web Site A Hit! Professionals in tend to under-estimate the power of the web to bring them business, and to bring them precisely the kinds of clients they want! And, a few, invest in a great web site, but then don't market it effectively! There are some wonderful sites that are virtually "hidden" out there on the web. Web marketing has one thing in common with other advertising: no matter how good the ad, it won't build your business unless lots of people see it. Hit the Target with Bullseye Marketing Let's see here.. Signatures -- The Long and Short of It What is the accepted standard for signatures? Who sets these standards? The signatures in question are those blurbs that we include after the body of our main message content in our emails for the purpose of identification and contacts.I'm really not referring to signatures in the respect that Usenet Newsgroups see them. Novel Free-For-All Idea Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool. Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes. Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With TrafficYou could have the best opportunity, product, or service on the internet, but if you are not getting any traffic to your website, what does it matter? Getting massive traffic to your website is just the beginning of being successful over the internet. Nevertheless, it's not the end. 11 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. Ten Heavy Duty Online Sales Grabbers How to improve conversion rate for your website? How to get more traffic to your website? How to turn your traffic into profit? Here are some techniques you can use: 1. Give your prospects extra incentives so they will order quicker. If You Build It, They Will Come? Many of you will remember the line from the movie Field of Dreams, "If you build it, they will come." Many businesses apply this methodology to their business model. The Sure-Fire Ways To Attract New Customers Now 1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. Why Your Site Needs Fresh, Relevant Content It is said that content is king, but today 'fresh, relevant content' is the master - or is it?Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it. Building Online Visibility: A Three-Point Plan For Any Business The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers If you want your customers to keep coming back To buy from you, then keep in touch with them.It is an important online website promotion Secret that can keep you generating orders continuously from your present customers and the news ones they will refer to you. Banners You Cant Ignore Some "experts" say they don't exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them. Successful Promotion is a State of Mind Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. Build Your Own Online Network Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. How to Get Hundreds of Links to Your Site If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner. New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising Delivering Quality Traffic to your website is essential in helping to sell your product or service. Websites up to two years old have now benefited through new effective advertising. Improve Your Website In 3 Simple Ways You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business. How to Get Unlimited Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |