| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects. In the spirit of educating marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second. 1. Invisible (Ghost) Text You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices. And, if you are feeling really frisky, you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within. 2. Frames Usage Search engines are not "frame-friendly". Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn't give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale - which won't have the frames included with it. There's truly no need to use frames and make attempt to justify it by believing it will improve the prospect's experience. If your prospects can't uncover your site or they find slices and slivers of you, how much then have you actually assisted them? 3. Why Be Fresh And Original? Why try to be unique, it's just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror, the least effective you will become. 4. Chubby Web Pages (Obesity Kills) Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links, the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site. If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. In nothing else, at the least, use ALT-tags to explain images for text browsers, the hearing impaired and search engines. 5. Redirects, Redirects, And More Redirects You may be using "redirects" within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed, but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage. 6. Lengthy URL's Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID's often manifest these difficult URL's nicely. If your Web site has lengthy URL's sprinkled with question marks, percentage signs, Session ID's, and at least three parameters, you're degrading your hopes for search engine superiority. Lengthy URL's do not look very attractive to individuals searching and the site URL's contain calls to various databases. Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere. 7. Forgotten about your No Index Tag and Robots.txt? Have you created a plan to keep all those nasty search bots out? Do you have a robots.txt file living on the root of your site? Does this file contain the following: User-agent: *disallow / Or does your Web property have a Meta-tag: Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site. If you are using the special robots protocol, you will not want to forget to remove them altogether if you are going live from a beta testing process. 8. Doorway Pages Doorway pages (also know as jump pages and bridge pages) and anything that is created specifically for a search engine and does not contain more than valuable content or products for your prospect, is not an effective search marketing tool. If you're not providing true content, the search engines will discover this and may penalize your entire online site. If you've jammed yourself into this hole, you'll probably need to return back to start with a new domain name. 9. Identical Meta-Tags And Titles You worried over every single unique page of the Web property while developing it, but you didn't spend a lot of concern that each page should be tagged (or classified) that way. Imagine walking into your public library where every single book had the exact same title. What better way to tell a search bot to "take a hike" than showing them that all of your content is exactly the same. You will most likely see fewer of your Web pages indexed and much less traffic than you might otherwise. Here's a quick checklist to consider for your Meta-Tags and Titles: * Do they deliver a "call to action"? * Do they use relevant keywords and phrases? * Is your "Title" less than 80 characters? * Do they accurately describe what the page is about? * Are these consistent with the page? Free Meta-Tag Builder: (Be sure to bookmark that link!) 10. Linking Networks Did you find a service that's offering to link thousands of other Web sites to you today? Taking part in these programs may effectively indicate to the search engines that you really do not want their valuable traffic. The quality of these link pages as well as their overall content "value" to a human visitor is very low. Most search engines do come together in agreement and can severely penalize accordingly. Sites that get marked as link spammers, may be briskly informed that they should find a new domain name and begin all over again. I advise you to take these lessons in "eMarketing Sabotage" for what they are, guidelines to help you operate your good e-business practice free and clear of the many pitfalls and mistakes of other marketers and improve on your own level of success in conjunction with search engines strategies. Soon, with a sound plan, a bit of smart work and a solid attention-to-detail approach, your Web pages may rank highest among today's top search engine results. Happy Marketing! About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works, he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com. He has also worked with the likes of Ted Nicholas, Gary Halbert, Armand Morin, Yanik Silver, Dale Calvert and Jay Abraham, Mark Victor Hansen just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime! http://www.AmericaWebWorks.com 866-824-9684
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. Here Today Gone Tomorrow Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while. Why Does The Link Page Have A PR Zero? For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0. Can Google Really Deliver Country Specific Searching? This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results. Analyzing Googles Backlinks Is Close To Worthless How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. One Way Linking Campaigns II There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data; 02) Separate the corpus into documents; 03) Generate features for each document; 04) Generate a representation of each document; 05) Study the feature/vector space; 06) Cluster documents; 07) Reduce dimensionality; 08) Accept input Queries; 09) Find the cosine angles against the query vector; 10) Find the sought vector column; 11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. Why Do You Want to Link With A Home Business And Affiliate Website? No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. The Unethical SEO Myth "The use of black hat SEO techniques are completely unethical." Really? I completely disagree. London Bombings and Number Patterns Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events. Easy SEO in 6 Simple Steps If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1. PPC v Natural Search - A Cost Comparison Case Study The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend. Why Top Search Engine Placements Never Move? #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them.. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. You Have More Web Sites Than You Think You Have: The Importance of Deep Submission If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany. Help Your Visitors Zero in with Site-Flavored Google search As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. Smartpages - Legitimate SEO Or Spam? Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website.. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
