| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Creative Search Engine Optimization - A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations. Problems for BusinessTaxRecovery.com In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN. Keyword analysis revealed that combinations of the root keywords, "business" and "tax" were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren't far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content. For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results. Gulp! The Solution for BusinessTaxRecovery.com - 140,000 Hits After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program. The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn't even try. Instead, we decided to focus on the keyword phrase "business tax articles" and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign. Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline. As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn't matter. The Yahoo and MSN search engines produced big time. In mid-January, the site went to number 1 on MSN under "business tax articles." By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for "tax articles" in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client. Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution. Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as "business taxes", etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client. Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn't always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case. Halstatt Pires is a search engine optimization specialist with http://www.marketingtitan.com - an Internet marketing and advertising company providing internet marketing services in San Diego, California.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Yahoo!/Overture Site Match: A License To Steal Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. DIY SEO - Part 2 Tags n Things Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication. Mindset from Yahoo!- Changing the SEO Game Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of Mindset is now online as Yahoo! tests and refines this concept. 10 Minutes to Your Google Sitemap Google's calling your name.. Submitting to the Search Engines and WebCrawlers When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right?Well, many people fail to realize that not submitting your site is usually better than actually submitting it.Let, me explain. Your Online Home-Based Business Can Lead To Search Engine Stress As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general. Google Rankings - Achieving a Top 10 Position in Google - Part 2 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. DMOZ: Rotten To The Core I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject. How To Weather Google Algorithm Changes If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected. Google Page Rank Is Dead - Or Is It? - Part I For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly. One Way Link Building Secures Long Term Ranking Results One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results. Search Engine Optimization: Get the Low-down Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. How to Manage SEO Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;? Comprehends keyword weighting, proximity, density and related factors;? Search term ranking analysis;? Link popularity building research, management and strategy;? Online forum and industry newsletter monitoring;? National SEO conferences;? HTML and advanced programming languages;? Web site content writing;? Essential Web site usability practices;? Keyword research, including a firm understanding of language and the way people search;? Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;? Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;? Appreciation for ethical standards (i. Search Engine Traffic Myths, Time Wasters, and Pitfalls Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part. Search Engine Position Report Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Content Is King Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. Search Engine Algorithm Quandaries Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
