| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. What is link reputation? This is defined as the anchor text or link text of a backward link. Anchor text is the text contained within the link and backward links (inbound links) are web sites that contain a link to your web site. 1. For example many folks would use "click here" in their link text i.e. click here 2. instead of using "Affordable Web Site Design" i.e. Affordable Web Site
Design The format in No 2 will more quickly improve your search engine ranking. How does it work? The number of links pointing to your site (link popularity) WILL increase your search engine rankings. However the quality of the links make a larger difference. A fast way to improve search engine rankings is to use keyword rich text for links within your site and for links pointing to your site (backward links). Therefore when contacting other web site owners, specify what targeted keyword phrase you want them to use in your link text. How to boost link reputation for your web site 1. Create a list of targeted keyword phrases for any of your web pages. Research keywords or keyword phrases that are the most relevant to the theme of your site. Use tools such as wordtracker.com or the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion) to find the most popular keywords that people are entering into the search engines. 2. Enter these keywords into a popular search engine such as Google to see how many competing sites there are. If it's a popular keyword you probably will find millions of web sites. Therefore, while researching you need to drill down a little deeper to find keywords that are not so popular. Ideally you want to select keywords that are in high demand (receive a lot of searches) but have low supply (few competing sites). 3. Compare the number of back links - use a link popularity tool (i.e. marketleap.com) to compare the number of back links for those competing sites you found based on your keyword research. You can also use this tool to find out how many back links there are to your own site and how popular your competition is. 4. Research the sites that are linked to your competition - use a back link tool, such as on the Google tool bar, to find out which sites are linking to your site and to your competition. 5. Contact other sites - web sites that are already linking to your competition may be open to linking to your site. Write them a polite email, asking them for a link to your site. You should already include a link to their site. This will help them want to link to yours. You can easily retract it if a link is not reciprocated. Include the exact link text they should use. This should include the targeted keywords based on your above research. 6. Use other methods - not all web site owners will reciprocate a link. Therefore use other methods such as writing articles or e-books that contain your links. Then distribute these freely to online publications. This will result in many high quality links to your site. If you design or maintain your site based on link reputation, your search engine rankings will increase faster than if you had just focused on link popularity. Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site. Visit: http://www.isitebuild.com/sitepromotion
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Google Sitemap For Idiots I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'. Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. Search Engine Marketing Simplified All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Google, Adsense, SEO, and How It All Works Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. Search Engines 101 - Search Engines Explained What Are Search Engines?A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Search Engine Keywords - What Do People Search For? Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture. Organic SEO: Patience For Long Term Ranking Results When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results. Table Structures For Top Search Engine Positioning So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. How to Use Keywords to Improve Your Ranking in Search Engines The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. Linking for Traffic not Positioning! With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking! You can tell something is important when there is more thanone name for it! GRIN! There are also two schools of thought on the reasons linkswapping. The first reason for link swapping has always been to carryfavour with Search engine rankings. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. What is Your Sales Message? So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one. How to Top Google by Writing Articles Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying). SEO Hints and Tips and Free SEO Tools Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. PageRank for Websites: Is There More to the Web? Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Search Engine Traffic: Winning With Content Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. Offpage Optimization: Does Article Marketing Cut the Mustard? For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
