| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. There are some search engine optimization and promotion techniques I did not cover, as they are unethical. In this part of the guide, I outline this techniques, so you can recognize and avoid them! (a) Search Engine EthicsBorrowing from the wild west, white hat SEO generally refers to ethical techniques, whilst black hat SEO is unethical techniques. Search engines are designed to help people find genuinely relevant results for the key words they enter, in a ranked order. Relevancy is a mixture of the "authority" of the site generally and the specific relevance of the page content to the search made. Anything which undermines this (ie. by creating false impressions of authority or relevance) is unethical because it undermines the key purpose of search engines.Black hat practitioners tend to see search engine optimization as a war, and search engines and SEOs as the enemy, to be beaten by means fair or foul. White Hatters tend to view search engines as friends, who can help them get business. (b) Hidden Page TextBlackhatters create hidden text in page code (not intended for humans). At a simple level, this could be white text on a white background. The text is generally hidden because it does not fit with the rest of the page content but does help with search engine results. This by definition means that - as a human searcher - you are likely to be disappointed by the result when you land on this page.In their Guide for Webmasters, Google implore you to "make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users. " The guide goes on to specifically recommend you "avoid hidden text or hidden links". If you want to avoid being blacklisted by Google, then I would recommned you pay attention to this advice. (c) Buying Inbound LinksIn their Guide for Webmasters, Google ask you to "avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, 'Does this help my users? Would I do this if search engines didn't exist?' ".You can find on the web links from PR8 sites on sale for $200. From our earlier exploration of PageRank, you'll understand why such a high price can be supported. As you can imagine, Google and others frown on this activity, as it undermines the whole principle of democracy that underpins PageRank. Buying votes? Unethical! The consensus in forums is that Google look out for unnatural linking patterns, including substantial cross linking, sharp growth in backlink numbers and same anchor text in most links. I would advise you avoid this sort of activity altogether! (d) Use of Link Farms and IBLNsIn their Guide for Webmasters, Google say "don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or 'bad neighborhoods' on the web as your own ranking may be affected adversely by those links."In practice, Google identify 'bad neighbourhoods' by devaluing back-links from the same IP subnet. Where a site is simply a link farm site (that lists loads of links to other sites, in exchange for links back or money) Google will eventually identify it as a 'bad neighbourhood' and remove the links from it's index. Independent Back Linking Networks (IBLNs) are a network of sites that all directly or indirectly link back to your site in such as a way as to promote it through the search engine rankings. The way IBLNs get around Google's IP monitoring is by using a completely different web-hosting plan for every site you want to link back directly to you. This is very time-consuming and will cost you a lot of money. It is also not fool-proof and (if detected) can lead to Google simply wiping out all the direct referrers from their index (the sites they find flagrantly built simply to link to your main site) or, worse, dropping your entire IBLN - including the main site your were trying to optimise for. Don't be daft - keep it clean! (e) Use of Cloaking Pages or Sneaky RedirectsIn their Guide for Webmasters, Google recommend you "avoid 'doorway' pages created just for search engines, or other 'cookie cutter' approaches such as affiliate programs with little or no original content."When Doug reads this, he begins to understand why doorknockers.com fails to rank higher in the search engines. That domain simply redirects to a different site (with a regular business name) which also fails to rank well in Google. This poor business-owner has clearly become an unwitting and almost certainly innocent victim og Google's policy to catch out Blackhatters. He also understands why having his content on antique-door-knockers.com will be preferrable to redirecting people to a domain based on his company name (Doug Chalmers Limited). Next we turn to tools you can use to monitor your ongoing optimization effectiveness... Navigate the guidePrevious : SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)Next: SEO Expert Guide - Ongoing Monitoring of Results (part 9/10) About the author:David Viney (david@viney.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation. Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. Keywords Finalization Methodology To arrive at the set of keywords that:Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )StepsStep I: Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The Ultimate Free Google Ranking Tool The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results. Get Listed in Google Without Submitting Your Site With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. SEO and the Outsourcing of Inbound Link Building Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. 3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you. Googles Next Big Move November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. Link Reputation - How to Improve Search Engine Rankings One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. How To Indirectly Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there. Keyword Selection- The Dark Horse of Search Engines Optimization Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords. How to Manage SEO Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;? Comprehends keyword weighting, proximity, density and related factors;? Search term ranking analysis;? Link popularity building research, management and strategy;? Online forum and industry newsletter monitoring;? National SEO conferences;? HTML and advanced programming languages;? Web site content writing;? Essential Web site usability practices;? Keyword research, including a firm understanding of language and the way people search;? Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;? Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;? Appreciation for ethical standards (i. Ranked #1 at Google for Invisible Entrepreneurs But No Traffic? I am ranked #1 for that silly phrase at Google. So What?Here's a secret. Optimze Your Web Site on a Shoe String Budget Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background. Getting One Way SEO Links - The Easy and FREE Way What we are hunting for?Unique Domains,One Way Links,Text Link copy of our choice ,The ability to change those links,Sites that have PR and cover our choice topic .. What To Look For When Shopping For A SEO Specialist When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg. Linking Strategies to Skyrocket to the Top of Google If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking. Fixed Point of Reference According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. A Real Example of Search Engine Optimization (SEO) Success The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site. Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
