| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. Costing some $100 in development costs and lost advertising revenues, MSN's makeover offer the end-user a much more uncluttered screen and again this aesthetic change mirrors the simple interface of Google. Results too are served quicker than the old system, or so Microsoft claim, although they supply no data on how this compares to Google. The web search market is currently dominated by Google and Yahoo although Microsoft are now openly stating that they will be edging their own search engine into this market by the end of 2004. This mega-upgrade, which is currently undergoing full testing at Microsoft, breaks away from the Yahoo engine and be powered by their own software engine and algorithms which will, they claim, enable people to search for what they want rather than be presented with a number of paid/sponsored results. Should this happen, the move away from paid-for results will be a big step for Microsoft, who, in the past, have come under universal criticism, as end-users have not had confidence that the results served to them were unbiased. With the search needs of over 350 million people up for grabs, Microsoft are keen to dissuade people from using the other engines. But with over 80% of the current daily global Net searches being performed on Google, Microsoft have much work to do. But for those who fear for the future of Google with Microsoft breathing heavily down their neck, you might take comfort from a time, not so long ago, when Microsoft considered itself bigger than the Internet. Does anyone remember Microsoft Network? Thought not! As for Google, while they do not have the same aggressive marketing culture as Microsoft, they are very inventive, creative and above all, they are already internationally successful; holding one of the most recognized brands in the world. Far from standing still, Google has quietly expanded its range of services and now even offers an affiliate scheme to webmasters to host Google Adsense Ad's on their websites. But perhaps it's a mark of the trust and confidence that people have in Google as a corporation, that their have the only affiliate scheme on the Net which does not specify up front what commision it will be paying. I suspect that when the Seach Wars are finally concluded it will be the confidence end-users have in the results they are served which will win out and not necessarily the best or fastest technology. Currently of course, Google are streets and houses ahead of both Microsoft and Yahoo in the public confidence stakes and it will be interesting to see if this confidence can be maintained following Google's much publicized floatation on the Stock Market. Microsoft may well find that winning public confidence in this war is harder than the creation of any technology they wish to introduce and in the end, just as they did with Apple, Microsoft may well consider buying into that confidence and snap up a major chunk of Google's stock. About The Author Robert Palmer is CEO of deskNET Communications (www.desknet.co.uk) - suppliers of the first affordable alternative to opt-in email marketing and newletter publishing; eMail: info@desknet.co.uk
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Sandbox Effect What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time. Link Horse Trading For The PR Challenged After 105 days Google finally updated PR. And it's about time. Driving Your Website through Google Sandbox What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters. 5 Qualities to Look for in a Search Engine Optimization Program for Your Website These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. Search Engine Optimization and Submission Tips Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. New Free Online Tool for Keyword Research I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website. Companies Cash In on Your Search Engine Ignorance This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines. SEO Blues SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). Google Sitemaps: 7 Benefits You Cant Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about. DIY SEO Part 1. Wordtracker for keywords. The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Link Building in Light of Vision-based Page Segmentation The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. Google: The Ultimate Web Writer's Style Guide Indulge me for a moment.Forget that Google is a search engine. 7 Essential SEO techniques 1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from. Table Structures For Top Search Engine Positioning So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website - an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?A high search engine ranking for your website is essential. Are Search Engines Worth It Any More? The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: "How do I get to be Number One in the search engines for widgets? After all, my company is the world's leading provider of widgets - it's ridiculous that these other nobody companies are coming up in search engines ahead of us . . Tales, Fails And Betrayals Of Search Engine Placement Part 1 This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use. Do-It-Yourself Keyword Optimization The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
