Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe.

Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here's the surefire three-step formula that's as easy as one...two...three.

Surefire Step #1: Develop Your Initial Test Ads

Notice I said ads not ad.

You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.

Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.

Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.

Surefire Step #2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.

Here's early results from a campaign I tested:

High PR Reciprocal Links
Easily Get More Traffic Fast!
Access Directory of High PR Sites.
HighPRLinkClub.com
39 Clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Links
Boost Search Engine Ranking Fast.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%

Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.

In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".

CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.

Surefire Step #3: Duplicate the winner. Add another contender.

With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.

From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it's dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR boosting tactics you can test:

? Put the target keyword in the headline. Google will bold it to draw attention to your ad.

? List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?

? Capitalize the first letter of each word verses using all lowercase.

? Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?

? Qualify by including the price.

Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.

This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market's hot buttons and the market will tell you the rest.

See? a surefire formula that's as easy as one...two...three.

So what you waiting for? Start testing today for more traffic tomorrow.

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".

PPC Advertising and Geo-Targeting is the Topic for November 12 Webcast at ... PR Web (press release) By limiting the geographic target, advertisers can increase efficiency, boost conversion rates and improve their overall ROI for PPC advertising. ...

Web Host AIT Offers Free Search Engine Ads Web Host Industry Review (WEB HOST INDUSTRY REVIEW) -- Web hosting provider AIT (www.ait.com) announced on Friday it is now offering free search ... and more »

Elephant Traffic Unveils First Transparent Web-Based Interface for Advertisers ... Reuters ... search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. ... and more »

Google Expert To Reveal Page 1 Ranking Strategies in Exclusive Free Webinar Online PR News (press release) Online PR News – 06-November-2009 – The two fastest ways to dominate Google are using Search Engine Optimization (SEO) and Pay-per-Click (PPC) Advertising. ...

Turn clicks into patients Chiropractic Economics The opportunity to reach people who are actively looking for services online — through pay-per-click (PPC) advertising. If you've got a Web site, ... and more »

Search Engine Strategies Announces Dates For The 2010 London SES Conference & Expo Reuters London event for search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO), to be held on February 16-18 at The ...

Alternatives to Google AdWords -- Worth Your Time? Search Engine Watch When you look for alternatives to Google AdWords (or even Bing or Yahoo PPC advertising), think about how people find the site you're going to advertise on. ... Google on the Move with PPC Managenent Test Betas: Keyword Search Pros to HelpPR-Inside.com (Pressemitteilung) all 13 news articles »

Enquisite Selects Aster Data to Scale Its Worldwide Search Data Network Earthtimes (press release) ... dramatically improve organic search performance to generate more online traffic, revenue and profits, at less cost than Pay-Per-Click (PPC) advertising. ... and more »

Pay-per-click Advertising: Seven Pointers for Smaller Campaigns Practical Ecommerce Managing small-budget pay-per-click campaigns (under $3000 per month) is typically more difficult than managing campaigns with higher spend levels. ...

AAA Captures Important AAA.NET Domain Name in Federal Court Ruling Reuters AAA's federal complaint alleged that Defendants were engaged in a willful and elaborate cybersquatting and PPC advertising scheme involving over 1300 domain ...