What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.

Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google's straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.
Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.

In short, Google's idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

JumpFly PPC Advertising News (blog)

Use PPC Advertising in a Declining Economy JumpFly PPC Advertising News (blog) When looking to make cuts, make sure that your Pay-Per Click (PPC) advertising budget is not on the chopping block first. PPC advertising is unique in that, ...

PPC Advertising and Geo-Targeting: SMN Webcast Thursday Search Engine Land (blog) On Thursday at 1 PM EST, join Dan Soha of Five Mill Inc as he explains the ins and outs of geo-targeting, on the SMN Webcast: “PPC Advertising and ...

JumpFly PPC Advertising News (blog)

Black Friday & Cyber Monday PPC Management Strategies JumpFly PPC Advertising News (blog) You have likely heard the terms Black Friday and Cyber Monday, but do you know how to use pay-per-click (PPC) advertising to take full advantage of these ...

PPC Advertising and Geo-Targeting is the Topic for November 12 Webcast at ... PR Web (press release) By limiting the geographic target, advertisers can increase efficiency, boost conversion rates and improve their overall ROI for PPC advertising. ...

Web Host AIT Offers Free Search Engine Ads Web Host Industry Review (WEB HOST INDUSTRY REVIEW) -- Web hosting provider AIT (www.ait.com) announced on Friday it is now offering free search ... and more »

Inconsistency in Google Maps May Be Business Killers The Social Robot (blog) You've hired the best SEM firm in town, ran PPC advertising, and created back links to entice people to visit your site. You're hoping that with more ...

Alternatives to Google AdWords -- Worth Your Time? Search Engine Watch When you look for alternatives to Google AdWords (or even Bing or Yahoo PPC advertising), think about how people find the site you're going to advertise on. ... Google on the Move with PPC Managenent Test Betas: Keyword Search Pros to HelpClickPress (press release) all 13 news articles »

New Chart: How Agencies View Client Search Marketing Budgets MarketingSherpa.com (subscription) In a world where accountants understand PPC advertising, the levels of efficiency (or minimum ROI) would increase on elastic budgets in tight times, ...

Pay-per-click Advertising: Seven Pointers for Smaller Campaigns Practical Ecommerce Managing small-budget pay-per-click campaigns (under $3000 per month) is typically more difficult than managing campaigns with higher spend levels. ...

Elephant Traffic Unveils First Transparent Web-Based Interface for Advertisers ... Reuters ... search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. ... and more »