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Protect Your Domain Name or Risk Losing It
Your domain name is an important part of your brand and identity. Losing it could be disastrous! Yet, month over month we see people lose their domain name, either because they ignore or forget to renew them, or do not keep their contact information - especially their email address - current and up to date. A whole new industry has been created out of lost and neglected domain names. It is now common place for an expired domain name to be snagged the moment it is released back to the 'available' pool. These poachers will grab any domain name that has a decent search engine ranking and forward it to anything from a competitors web site, to a pay per click advertising site. They are hoping to have you pay a big ransom to get your domain name back or to capitalize on the residual traffic left over by your domain name's high search engine ranking. There are steps you can take to protect yourself from these tactics:
Your domain name registration provider should be more than a domain name clearing house. They should help you manage your domain name with locking and privacy solutions and most of all, help you protect your name and brand, the one you worked so hard to create. Talk to your domain name registration provider to be sure you have done everything you can to protect yourself today! About the Author: Robert Schwartz has helped thousands secure and manage their Internet identity and is President of LaneChange.net a Total Domain Management solutions provider. Find out more at http://www.LaneChange.net
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